Mijenta Tequila
MIJENTA TEQUILA
CONCEPT, BRAND VIDEOS
THE ASK - TO CREATE A SERIES OF BRAND VIDEOS THAT SHOW THE BRANDS AMBASSADOR 'JUAN CORONADO', MIXING SOME OF HIS FAVORITE RECIPES.
THE IDEA- WE SHOT JUAN AT THE TWO VERY STYLISH BARS AT FOTOGRAFISKA IN NYC, MIXING THE COCKTAILS IN FILM NOIR STYLE LIGHTING.
I ALSO FELT THAT WE NEEDED TO ANIMATE THE LOGO AND MAKE THE BUNNY A PROMINANT PART OF THE BRANDING. IN ADDITION WE NEEDED TO CREATE TWO SEPARATE BRAND VIDEOS, ONE FOR BLANCO AND ONE FOR REPOSADO THAT GIVES THE VIEWER MORE OF A SENSORY SEDUCTION. WE SHOT A SERIES OF GRAPHIC CLOSE UPS OF THE MIJENTA TEQUILA IN STUDIO POURING ONTO THE ICE, IN SLOW MOTION. WE PUT THESE VERY ELEGANTLY SHOT IMAGES TO A SEXY JAZZ SOUNDTRACK AND ALSO ADDED SOUND EFFECTS OF THE ICE CLINKING AND LIQUID POURING TO ADD THE THE SENSORY EXPERIENCE....
THE RESULT -MIJENTA READS ELEGANT, TIMELESS AND SEXY!