Pantene Dare
PANTENE DARE TO DO EXTRA
TVC & PRINT CAMPAIGN
THE ASK - the Pantene 'Dare To Do Extra' Campaign, is a zeitgeist as we wanted to push the boundaries of hair and beauty campaigns and reflect the forward thinking of our times. in particular the fluid sexual revolution, where people no longer need to be gender specific and can have a nonbinary identity. So the perfect candidate was Sydney influencer Christian Wilkins.
The campaign features Christiana and two other female models , playfully showing how the product can combat against damaging the hair from over styling. The Tv spot and the Print campaign are fun and upbeat with Christian leading the way to beautiful hair, by flicking aroud his long golden mane in a way that has never been seen before in Hair Advertising.
