Aera
AERA
CONCEPT, DIRECTOR & PHOTOGRAPHER
THE ASK - A FULLY SUSTAINABLE CAMPAIGN Aera NYC is a fully sustainable brand that is luxury footwear without a footprint.Crafted vegan shoes artisanally made in Veneto Italy. Measuring and off putting the carbon footprint by 10%.The idea was to rear a campaign that visually said NO FOOTPRINT.So I wanted to shoot a desert scene with the girls jumping in the air and no foot print. We wanted it to be sustainable so rather than traveling to the desert we shot the campaign in studio in NYC using a desert backdrop and a platform covered in local sand.
PRINT CAMPAIGN
