BLUE ILLUSION
CONCEPT, PRINT CAMPAIGN, BRAND VIDEOS
Blue Illusion
BLUE ILLUSION
CONCEPT, PRINT CAMPAIGN, BRAND VIDEOS
THE ASK - TO CREATE A PRINT & VIDEO CAMPAIGN USING THE ICONIC IRIS APFEL, ‘TALKING FASHION’.
THE IDEA - TO SHOOT THE CAMPAIGN AT IRIS’S COLORFUL AND ECCENTRIC HOUSE, MIXING IN HER OWN CLOTHES AND ACCESSORIES WITH BLUE ILLUSION PIECES. KEEPING IT COLORFUL AND FUN.
THE VIDEO SERIES CAPTURES CLASSIC ‘IRISISMS’, OR IRIS TALKING ON VARIOUS SUBJECTS IN HER OWN CANDID MATTER OF FACT WAY – 1) AGELESS STYLE, 2) DENIM, AND 3) ACCESSORIZING.
PRINT CAMPAIGN
BRAND VIDEO & DIGITAL CONTENT
