DKNY FRAGRANCE - PITCH
VIDEO CAMPAIGN - DIGITAL EPISODIC SERIES, EVENT, COMPETITION
DKNY Fragrance
DKNY FRAGRANCE - PITCH
VIDEO CAMPAIGN - DIGITAL EPISODIC SERIES, EVENT, COMPETITION
THE ASK: TO CREATE A DIGITAL SERIES FOR THE DKNY FRAGRANCE ALLIGNING WITH THEIR AUDIENCES INTERESTS.
THE IDEA: FOCUSING ON YOUNG WOMEN THE SERIES FOLLOWED AN ‘IT GIRL’ REPORTING ON ‘FASHION ON THE FIELD’ AT MUSIC AD CULTURAL FESTIVALS.