CONCEPT, PRINT CAMPAIGN, BRAND VIDEOS, SOCIAL CAMPAIGN
THE ASK - To launch a successful campaign of the RoseWood Hotel BAngkok locally, regionaLly and internationaLly. to announce the debut of the RoseWood Hotel BAngkok in both print and film that is aligned with ‘THE ROSEWOOD REGULARS’ Global Campaign and the tag line of ‘A SENSE OF PLACE’
THE IDEA - To create a campaign showcasing the stunning Rosewood property and the New Bangkok. Through a series of videos and photography that capture the essence of these Rosewood Regulars. The campaign aligns with the new emerging art, fashion, design scenes and cultural happenings such as The Art Biennial, Bangkok Fashion Week. Using ‘Thai Cultural Icons’, Local Influencers; Fashion Editors, Musicians, DJ’s, Artists, Entrepreneurs. We will profile the Rosewood Bangkok as the cultural epicentre of the New Bangkok. Showcasing the property as an architectural masterpiece and an iconic landmark silhouetted against the city’s skyline.