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CREATIVE / PHOTOGRAPHY / FILM

VOGUE x GUCCI

Print & Video Campaign

Vogue x Gucci

VOGUE x GUCCI

Print & Video Campaign

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THE ASK -TO CREATE A PRINT AND VIDEO CAMPAIGN TO LAUNCH THE ‘JACKIE O’ BAG IN CHINA, FOR VOGUE CHINA MAGAZINE WEBSITE AND SOCIAL MEDIA.

FEATURING THE 2016 READY TO WEAR COLLECTION AND BAGS.

THE IDEA - INSPIRED BY THE ICONIC STYLE OF JACKIE O AND HER SISTER LEE RADIZWIL, FROM THE PAPARAZZI IMAGES OF THE 1960S’, DANIELA PAID HOMAGE TO THAT PERIOD, WHILE GIVING THE CAMPAIGN A MODERNITY.

THE VIDEO IS SHOT AND EDITED TO RESEMBLE A NEWSREEL. THE PRINT CAMPAIGN WAS SHOT USING KODACHROME COLOR AND HIGH CONTRAST, BLACK, AND WHITE RESEMBLING VINTAGE PAPARAZZI STYLE. THE MODELS WERE IN CHARACTER AS JACKIE AND LEE, WHILE DELIBERATELY FENDING AWAY THE PHOTOGRAPHERS.


Print campaign

VIDEO Campaign