ZEGNA ESSENZE - PITCH
VIDEO CAMPAIGN- DIGITAL EPISODIC SERIES
Zegna Essenze
ZEGNA ESSENZE - PITCH
VIDEO CAMPAIGN- DIGITAL EPISODIC SERIES
THE ASK: TO CREATE A DIGITAL CONTENT SERIES TO PROMOTE ZEGNA FRAGRANCE
THE IDEA: TO CREATE A SERIES TITLED ‘ THE ART OF THE CRAFT’ PROFILING TALENTED, ELEGANT, CREATIVE MEN FROM AROUND THE WORLD. FROM ARTISTS TO ARCHITECTS, CHEFS TO ACTORS, EACH TALENT TALKS ABOUT PREFECTING THEIR CRAFT AND PARALLELS THIS TO ZEGNA’S BRAND VALUES OF CARFTSMANSHIP AND PERFECTION.